Building brands that resonate & deliver
I believe in crafting marketing strategies that not only capture attention but also drive tangible results. My mission is to help businesses, just like yours, achieve sustainable growth by combining insightful strategy, compelling storytelling, and data-driven execution. I'm here to turn your vision into market success.
My journey: from Zimbabwe to Canada
My marketing career began in Zimbabwe after graduating with a bachelor's degree in International Marketing. This foundational experience in fast-moving consumer goods (FMCG) brand management taught me how to think strategically and execute with precision, ensuring brand positioning translated directly into in-market results.
Transitioning to the Canadian market, I expanded my expertise within global brand environments, including Unilever Canada. Here, I strengthened my capabilities in structured go-to-market planning, consumer insight analysis, and cross-functional campaign execution across both retail and digital channels.
Today, I bring a global perspective shaped by both emerging and developed markets, combining disciplined brand strategy with hands-on retail activation and performance optimization. My growth has been defined by adaptability, commercial focus, and a commitment to building brands that not only launch successfully but perform sustainably.
My unique approach to measurable growth
Unlike traditional marketing specialists who often focus solely on creative or digital execution, I integrate brand strategy, retail activation, digital marketing and performance optimization to drive measurable growth.
With structured FMCG training and hands-on CPG and retail experience, every strategy I develop is built to perform beyond the brief, from shelf to screen. This holistic perspective ensures that all efforts are aligned to achieve your commercial objectives, delivering impact where it matters most for your brand.
Partnering for real commercial results
I thrive on working with B2B and B2C brands that are passionate about strategy, execution, and measurable impact. I help them transform insights into actionable strategies, campaigns into strong performance, and products into experiences that deliver real commercial results.
The common problems I help solve include weak brand positioning or messaging, which I tackle by refining messaging and improving brand clarity, leading to increased engagement.
I also address low product visibility or retail execution gaps through coordinated trade marketing and in-store activation.
For underperforming campaigns or engagement challenges, I optimize cross-channel execution, leading to significant lifts in engagement and sell-through.
Finally, I streamline go-to-market coordination issues by aligning product storytelling, merchandising, and activation efforts for year-over-year category growth.