Elevate Your Brand With Timeless Marketing Solutions

With 5 + years of experience across brand strategy, trade and  product marketing with a Bachelors degree in International Marketing & Diploma in Digital Marketing, I've helped startups and established companies alike find their voice, connect with their audience, and drive real business outcomes. I believe great marketing lives at the intersection of creativity and strategy  where bold ideas meet data-driven execution. Every brand has a story worth telling, and every product deserves a launch that makes an impact. Based in Mississauga, Ontario, I specialize in transforming visions into impactful brands. Explore my dedication to quality, innovation, and showcasing success through exceptional brand and product marketing solutions.

What I do

I bring a structured FMCG and CPG  foundation across brand strategy, go-to-market planning, retail activation, and digital campaign execution using consumer insight and performance analytics to translate strategy into measurable in-market growth.

Brand strategy & Positioning

Develop a clear and powerful brand identity that resonates with your target audience. We define your unique value proposition and market positioning. 

Digital marketing & Campaign Execution

Harness the power of online channels with my expert digital marketing skills, including SEO, SEM, social media, and email campaigns.

Go-To-Market & Product Launch

Support structured go-to-market planning to ensure successful product launches and seasonal activations across retail and digital channels.

Performance Analytics & Optimization

Use performance analytics and reporting to refine marketing strategies and maximize commercial impact.

My Experience

Hands-on, results-driven Marketing Specialist with 5+ years of experience driving consumer brand growth across FMCG, retail, and emerging food/CPG categories. Proven ability to own end-to-end marketing calendars, execute creative campaigns independently, and translate consumer insights into measurable performance outcomes. Thrives in fast-moving, mission-driven environments where accountability, creativity, and execution matter

  • End-to-End Campaign Management
  • Consumer Brand Marketing (B2C focus; retail & shopper marketing)
  • Content Creation: Canva, Adobe, short-form video, social assets
  • Copywriting: Email, social, ads, brand storytelling
  • Social Media Management: IG, TikTok, LinkedIn, YouTube, Pinterest
  • Email Marketing & Nurture Campaigns
  • Performance Tracking & KPI Reporting
  • Consumer Research, Surveys & Insights
  • Cross-functional & Contractor Management
  • Highly Autonomous, Organized & Execution-Focused

Avolta-Toronto Pearson International– Toronto Canada

July 2025 – Present
Brand Marketing Specialist

Lead brand-building and retail marketing initiatives within a high-traffic airport environment. Drive product storytelling, seasonal campaigns, and in-store activations to strengthen visibility and engagement across priority SKUs. Collaborate cross-functionally to align brand, sales, and digital efforts while tracking performance to optimize commercial impact

Unilever Canada – Toronto Canada May 2023 – June 2025
Marketing Specialist

Supported integrated marketing initiatives across personal care and home categories. Contributed to go-to-market planning, product launches, and cross-channel campaign execution across retail and digital platforms. Leveraged consumer insights and performance analytics to refine positioning and improve engagement and sell-through results.

Pacific Cigarette Company– Harare, Zimbabwe

July 2019 – April 2023
Brand Marketing Specialist

Supported brand strategy, portfolio management, and in-market activation within a competitive FMCG landscape. Contributed to product innovation initiatives, premiumization strategy, and retail promotional cycles to enhance market visibility and strengthen brand competitiveness across premium and value segments.

My Story

Hi My Name Is Tanaka and I am a bachelors degree holder in International Marketing and my career began in Zimbabwe, where I built my foundation in FMCG brand management within a fast-moving and highly competitive market. Working on African consumer brands taught me how to think strategically while executing with precision ensuring brand positioning translated directly into in-market results.

As I transitioned into the Canadian market, I expanded my expertise within global brand environments, including Unilever Canada. There, I strengthened my capabilities in structured go-to-market planning, consumer insight analysis, and cross-functional campaign execution across retail and digital channels.

Today, I bring a global perspective shaped by both emerging and developed markets  combining disciplined brand strategy with hands-on retail activation and performance optimization. My growth has been defined by adaptability, commercial focus, and a commitment to building brands that not only launch successfully, but perform sustainably.

Contact

60 Absolute Ave
Mississauga, ON 
Canada

Contact

+1(647)-467-0124

Info@tanakabuildsbrands.ca

Gauldenciatanaka2@gmail.com